Creativity is an economic superpower.

Let’s build the science of organizational creativity.

Stochastic Potential

Stochastic Potential

Exploring the elements of human creativity.

Maximizing human potential.

Blue abstract line drawing on split pastel background with blue on the left and pink on the right.

We’re a Creativity Intelligence Thinktank.

67%

Creative companies grow faster

10%

Higher annual performance

76%

Identify as “very resilient”

AI is moving fast. Our systems aren’t. Creativity is the competitive edge.

We’re at an inflection point. AI is rapidly automating routine cognitive work. But our organizational and human systems can’t keep up and aren’t evolving at the same pace. So we’re falling behind.

How do we keep up in the age of AI? What’s our competitive advantage? What can humans do that machines can’t?

Creativity.

The ability to create what doesn’t yet exist. To connect the dots in new ways. To imagine.

That’s the way we win. And that’s what we’re focusing our work on.

Creativity matters.